Corporate Spirit: Integrity in Character, Harmonious Entrepreneurship, Dedication of Wisdom, Service to the People

Corporate Philosophy: Profitability as the Paramount in Business Operations, Mutual Benefit as the Principle in Collaboration,

 Sincerity as the Foundation of Conduct, Joy in Dedication to Responsibilities

Management Philosophy: Cultivating People through Culture, Managing People via Systems

Behavioral Ideals: Loyalty to the Enterprise, Dedication to Duty, Civilized, Honest, Law-Abiding Conduct, Harmonious Collaboration, Commitment to Society

Talent Philosophy: Maximizing Talent Potential, Optimal Utilization of Expertise
Compensation Philosophy: Salary Based on Commitment, Merit-Based Compensation